Lee Frederiksen, Ph.D.

Founding Partner, Emeritus

Lee may have hung up his cowboy boots, but he continues to play an important advisory role to Hinge’s research team. 

“I find it very rewarding to apply a research-based approach to the marketing of professional services firms, a field that had never been approached with the level of rigor I think it required. It’s exciting to be one of the pioneers conducting research in how organizations in this field grow and become more successful.”

With a Ph.D. in Behavioral Psychology, Lee left a tenured professorship to lead the Organizational Consulting Practice at one of the ‘Big 8’ accounting and consulting firms (yes, once upon a time there were 8). Then he became an entrepreneur and never looked back. Lee has focused his career on helping businesses grow. Building on his experience and a deep interest in human behavior and business strategy he explains that he uses his psychology degree every day!

Lee has written and co-authored numerous books based on his research, including The Visible Expert Revolution, Inside the Buyer’s Brain, The Visible Expert, Online Marketing for Professional Services and Spiraling Up. He also revised the latest edition of Marketing Professional Services. He has written extensively in professional journals and has appeared in the New York Times, USA Today, Wall Street Journal, Entrepreneur and Advertising Age. As a Visible Expert in the industry, Lee has lectured around the globe on strategy, marketing and organizational management.

Meet Lee Frederiksen (1:42)

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