“Social media is perfect for employee advocacy because it takes little time to post and re-share and can be easy to track. Most meaningful conversations with customers now tend to take place over some form of social media. According to Hinge Marketing, 58.8% of staff in employee advocacy programmes spend over 5 hours a day focused on social media for business purposes. They can confidently answer brand questions and share content which has been created by the marketing department in their own style.”

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