Technology services & SaaS marketing

Stand out. So you can step up.

What’s today’s number one technology or SaaS marketing challenge? Competing in a crowded, commoditized market.

At Hinge, we help firms address a full range of marketing challenges. And differentiation and positioning lie at the heart of our signature programs. We have worked with over 100 technology, software and SaaS companies to uncover their differentiators, position themselves against their competitors and build a powerful, engaging brand. That can mean higher fees, profits and growth.

Beat the talent crunch

Finding top tech talent can be daunting. And with the onset of the Great Resignation, keeping the people you have just got a lot harder.

We equip technology and SaaS companies with the employer branding strategies, tools, techniques and messages to attract high quality candidates—and encourage the talent you have to stay and grow with you.

A few of our technology services & SaaS clients

Hinge can help in many ways

Whatever your marketing challenge, we can help. Here are just a few of the services we offer:

  • Research
  • Differentiation and positioning
  • Messaging
  • Proven, modern marketing plans and programs
  • Superior visibility, growth and profitability
  • Memorable visual brand
  • Beautiful, powerful, lead-generating website
  • Thought leadership writing
  • Higher profile individual experts


Ready to get growing?

Call us today at 703-391-8870 or


Beautiful growth stories

A talented software firm learns to grow again.


An IT services firm builds a powerful employer brand.


Profound, research-based insight

We know how important it is to keep abreast of the changing marketplace. After all, to outmaneuver the competition, you have to see what’s coming next.

For 14 years, the The Hinge Research Institute, Hinge’s research arm, has studied over 45,000 professional services firms and their buyers—including 8,000 in the technology industry alone. That gives us, and our clients, insight into what motivates today’s buyers. Information that’s available nowhere else.

Want to learn how to grow like the best performing firms in the industry? Hinge can show you how.

Four programs created to help you grow

Built on over 10 years of groundbreaking research into the best-performing professional services firms.

The Visible Firm<sup>®</sup>

The Visible Firm®

Drive more referrals, leads, revenues and profits

The Visible Expert<sup>®</sup>

The Visible Expert®

Become a star in your industry



Command your market’s attention

High Performance Website

High Performance Website

Make your website a growth engine

Financial performance of high-growth technology and software services firms

Source: High Growth Study, Hinge Research Institute

Faster growth than average

Higher profits than average

Ready to learn more? Speak with one of our experts today.