Government marketing perfected

Growth starts with smart marketing

Whether you market directly to government agencies or work through primes, most government contractors face a similar set of challenges:

  • A shortage of talent—complicated by the Great Resignation
  • Fierce competition
  • Changes in the way buyers find providers and procure services
  • Rising compensation costs
  • Increasing price sensitivity

Those who can navigate the system, however, are often rewarded with lucrative long-term contracts—and more stability than many corporate-facing businesses.

Hinge’s government marketing expertise can help you build the relationships you need to generate critical visibility, demonstrate your expertise and win larger, more lucrative contracts.

A few of our government contracting clients

Attract the talented employees you need

Most government contracting firms have to be able to scale up quickly when they win a new contract. At Hinge, we can deploy a variety of strategies to build your firm’s visibility with prospective employees and contract professionals— giving you a competitive edge when it comes to competing for scarce talent.

Informed by nearly 3,000 govcon firms and their buyers

We’ve spent the last 14 years researching the marketing habits of government contractors around the nation, as well as buyers of their services. In fact, we’ve investigated nearly 3,000 govcon firms and government buyers. That gives us unprecedented insight into how buying decisions are made and what marketing strategies are most effective.

We’ve also learned what the fastest-growing, most profitable firms do differently. And we bring these advanced insights to our clients.


Ready to get growing?

Call us today at 703-391-8870 or

Get Started Now


How Hinge helped a government contractor build a distinctive new brand and drive recruiting success.

Read the Story

How we help you engage your government audience

When you hire Hinge, you acquire a deep bench of skills—research, analysis, strategy, marketing, design, web development, writing, video, training and more! Get all the government marketing strategies and support you need to design, launch and manage a modern marketing program.

Whatever your government marketing challenge, we can help. Here are just a few of the services we offer:

  • Research
  • Differentiation and positioning
  • Messaging
  • A proven, modern marketing program
  • Superior visibility, growth and profitability
  • A memorable visual brand
  • Beautiful, powerful, lead-generating website
  • Thought leadership writing
  • Higher profile individual experts

Four programs created to help you grow

Built on over 10 years of groundbreaking research into the best-performing professional services firms.

The Visible Firm<sup>®</sup>

The Visible Firm®

Drive more referrals, leads, revenues and profits

The Visible Expert<sup>®</sup>

The Visible Expert®

Become a star in your industry



Command your market’s attention

High Performance Website

High Performance Website

Make your website a growth engine

Financial performance of high growth government contracting firms

Source: High Growth Study, Hinge Research Institute

Faster growth than average

More profitable than average

“Thanks to Hinge, we now look and present like a top-tier firm. And we’re more appealing to prospective hires and clients than ever before.”

Robert Sanchious

Founder & CEO,
SHR Consulting Group

Ready to learn more? Speak with one of our experts today.