E-Commerce Times Quotes Hinge

E-Commerce Times quoted Lee Frederiksen in the article, “7 Tips for Highly Effective Content Marketing.“

The article referenced Lee’s advice regarding content focus, “It’s not about you…Be sure you stay focused on the issues your client is facing and that you can be of assistance with. Don’t start talking about what you do and how you do it, [because] then you are slipping into promotional marketing.”

The article concludes with Lee’s advice on how to achieve good content marketing, “The criteria for good content marketing is that the content is useful and valuable to your target audience. Anything else misses the point.”