“Employer branding has been a hot topic over the last few years, with the concept growing exponentially in size when the job market became more candidate-driven in the 2010s. Already in this very young decade, we’ve seen a switch to a more employer-driven market due to the impact of Coronavirus, but that doesn’t mean employer branding is going away. US-based Hinge Research Institute have just produced their Employer Branding Study, which shows that employer branding is just as prevalent and important as ever.”

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