“If the last year taught us anything, it was the importance of staying flexible. As the COVID-19 pandemic threw the world into disarray, many businesses that were able to adapt and pivot their strategies were the ones in the best position for recovery or growth.

‘The important thing is not to stand still or grow comfortable,’ advises an article by branding agency Hinge Marketing. ‘To remain competitive, your firm must constantly assess your B2B marketing strategies and find ways to improve.’

‘The online marketing world is evolving at a faster and faster rate, but today, the firms that successfully gather and utilize data on their performance—across a wide range of marketing efforts—are situated to win.'”

Read the full article here.