Lee Frederiksen to Lead a Live Sales & Marketing Webcast

Hinge’s manging partner, Lee Frederiksen, will be leading a live Sales & Marketing webcast, through TGC Media, on July 9, 2013 from 8-9 AM. He will be speaking about how buyers buy professional services, based on a research study conducted by Hinge.

What will be covered:

• How buyers search for new alternatives
• The new firm selection process and where sellers get it wrong
• Why you’re not getting more referrals
• Best marketing approaches to reach new buyers
• How to build your brand strength
• 3 key characteristics winning firms have over runner-up firms