“A study of nearly 1,300 B2B firms published by Hinge in January found several common traits among those that increased revenue over 20% last year or were considered high-growth companies.

The drivers:

  • Increased marketing spend and more frequent research on target audience.
  • Implemented more mature automation strategies across business processes.
  • Initiated successful digital marketing techniques.
  • Generated nearly half their leads from digital sources.

‘By marshaling more research, marketing techniques, and higher skill levels, they enjoyed faster growth and greater profits during a historic, uncertain year,’ says Lee Frederiksen, author of the report and managing partner of the Reston, Va. market research firm.”

Read the full article here.