“Last year’s pandemic made business unpredictable, uncertain, and unforgettable. It also changed the way many buyers evaluated and purchased technology and software as highlighted in Hinge Research Institute’s new Inside the Buyer’s Brain: Technology & Software Edition research study.

This third edition, which first came out in 2013, collected and analyzed the responses of over 191 buyers and 60 sellers of technology and software services. Because the buyers bought products and services from the sellers, the research studies both sides of the relationship to focus on how they see each other and identifies disconnect that can derail a professional relationship or purchase.”

Read the full article here.