“Professional services firms have, at times, had rocky relationships with their marketing functions. Too often, this has led to unrealistic expectations, disappointment and the marginalization of the marketing function.

This is a tragedy. An effective marketing team can have a profound impact on a modern professional services firm. When well staffed and well functioning, a marketing department can drive growth, profitability and a premium valuation. In short, the role of your marketing department in your firm’s success cannot be understated.”

Read the full article here.